International
Typographic


Style

Aka Swiss Style

The International Typographic Style, also known as the Swiss Style, is a graphic design style that emerged in Russia, the Netherlands, and Germany in the 1920s and was developed by designers in Switzerland during the 1950s.

The International Typographic Style has had profound influence on graphic design as a part of the modernist movement, impacting many design-related fields including architecture and art. It emphasizes cleanness, readability, and objectivity.

1920
1959 1959

the solution to the design problem should emerge from its content Akzidenz Grotesk
Univers
Neue Haas Grotesk
Helvetica
Basel School of Design
Kunstgewerbeschule Zürich
McGraw-Hill
MIT
Ernst Keller
Josef Müller-Brockmann
Rudolph de Harak
Jacqueline Casey
Universal form of graphic expression through objective
and impersonal presentation.
Raster
Grid system
Poster 001
February 2019


Raster

Grid System

Grids lend themselves really well to device-size responsive design. The span-s attribute defines alternate layout when your design is presented on a small screen. This makes designing for large and small screens really easy. 4 column grid HTML